Aviva Project Reserch

Aviva Project Research


1. Research the different options Aviva offer for people to save money with them.
Aviva has many different options, such as ISA's, which are shares, properties and buying stocks.
Investment bonds allow you to invest in a certain amount of money.
2. What audience do you think they're trying to attach for different schemes?
ISA's for people who are willing to take the risk and wait to get more money.
Investment bonds for people who a willing to wait until their bonds become more valuable and then sell them.


3. How would you describe/explain the Aviva brand image?
Aviva is about getting the most out of your money via saving, and also getting the cheapest but best insurance for your money. Aviva insure a wide variety of areas, such as: Car insurance, house insurance, Life insurance, etc. The colours used express a kind of happiness.


4. What strategies do banks use to encourage people to save money?
Some banks offer a variety of deals that depending on how much you save increases your income.
Also, there are banks that do a kids saving scheme, each time you save a certain amount of money you are given a different size/colour piggy bank.